How Intertec Helped a French FinTech Scale Loyalty Programs and Cut Costs with AWS Migration
Value Delivered
+30%
Faster Data Processing
+25%
Growth in Customer Engagement
+20%
Cost Reduction
INDUSTRY
Fintech
PROJECT DURATION
Ongoing
LOCATION
France
CLUTCH REVIEW
5
Client Bio
A French FinTech SME offering a payment card-linked loyalty solution, this company empowers small merchants running local, physical stores to attract and retain customers. By turning everyday payment cards into loyalty tools, they help merchants increase repeat visits and run data-driven marketing campaigns - all without additional hardware or complex systems.
Situation
As demand for the loyalty platform grew, the company’s existing IBM Cloud infrastructure began showing limitations:
- Rising operational costs
- Slow data pipelines preventing real-time reporting
- Basic campaign tools limiting value to merchants
To scale efficiently and keep delivering top-tier marketing tools, the company needed to modernize its tech stack and infrastructure.
Solution
Solution
Intertec partnered with the client to upgrade their system and improve merchant-facing capabilities—while minimizing operational friction.
Key Implementation Highlights:
- Cloud Migration to AWS Moved core systems from IBM Cloud to AWS Deployed Amazon EKS for better scaling and cost control
- Data Processing Overhaul Upgraded from Spark 2 to Spark 3 Deployed Kubernetes pods to run workloads more efficiently
- Marketing Platform Enhancement Added advanced segmentation and campaign analytics Enabled merchants to launch personalized offers that boost loyalty
Impact
The Challenge
The FinTech was struggling with outdated, expensive infrastructure that couldn’t scale with their growth. They faced an inability to process customer data in real time, and merchants had limited tools to run effective marketing campaigns.
The Result
Intertec migrated their systems to a scalable AWS architecture, supporting rapid growth and reducing operational costs. Real-time insights were delivered directly to merchants, improving campaign performance and boosting customer engagement.
Key Features
- Cloud-Based Scalability
Migration to AWS unlocked higher performance levels and significantly lowered maintenance costs. - Real-Time Data Insights
Merchants gained the ability to make timely decisions based on live customer analytics. - Smart Loyalty Tools
The new setup provided enhanced customer segmentation and more effective campaign tracking for better marketing outcomes.
