Person using laptop shopping online

How Intertec Helped a Leading E-Commerce Platform Centralize and Automate Translations with GenAi

Value Delivered

+90%

Success rate in resolving translation issues within two weeks, ensuring timely improvements and consistent user experience

13%

Fewer reported bugs in German and French translations over the past year, reflecting improved quality in localized content

INDUSTRY

E-commerce

PROJECT DURATION

10 years

LOCATION

Worldwide

CLUTCH REVIEW

5

Client Bio

An e-commerce platform needed to serve customers around the globe with accurate, localized content. But each department had its own system for translating product descriptions, support articles, and marketing materials. This patchwork approach led to inconsistencies and made it hard to maintain a single, unified brand message.

Situation

One of the world's largest shopping engagement platforms was having trouble with its translation process. Each department used its own translation tools, which led to confusion and wasted time whenever something needed to be translated or updated, also causing synchronization issues and inefficient content management.

By partnering with Intertec, they created a single centralized translation service. It uses Amazon Translate underneath, but also includes special steps before and after each translation to make sure everything fits their brand’s style and needs. Now, instead of juggling multiple tools, everyone in the company uses the same service. This has sped up their localization efforts and given customers a more consistent and reliable experience on every platform.

Solution

Intertec built one centralized translation service on top of Amazon Translate, bringing all of the company’s localization efforts under one roof. This service includes special steps before and after each translation (pre- and post-processing) to make sure the final output meets the company’s specific needs.

  • Unified translation platform Instead of using separate tools across different teams, everyone now relies on a single service for all their translation tasks.  
  • Scalable AWS infrastructure The solution takes advantage of Amazon Translate, VPC, EC2, auto scaling, and load balancing to handle large numbers of translation requests without any downtime.  
  • Continuous integration and delivery By using CodePipeline and CodeBuild, the company can automatically deploy updates, cutting down on manual work and speeding up the release of new features.

    • Impact

    • Disjointed translation tools
      Each team relied on a different translation tool, so keeping all of them in sync took a lot of time and energy. It was easy for translations to get out of date because there wasn’t a single, shared process.    
    • Complex feature updates
      Whenever a new localization feature was introduced, it had to be added and tested in every single application that used translation. This created extra work and slowed down how quickly new features could be released.   
    • Slow turnaround
      Because multiple systems were involved, translating and approving content took longer than it should have. Every request had to pass through several different teams and tools before it was ready, creating delays and potential errors.

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