Situation
The client is recognized for offering a broad selection of discount vouchers across various industries such as fashion, travel, dining, and entertainment. Over time, partnerships with numerous brands and affiliates expanded the offerings and extended reach to new audiences globally. This growth, while positive, also introduced significant operational challenges.
The client’s editorial team spends countless hours creating voucher content manually. Each voucher demanded an eye-catching title, a compelling description, and clear terms and conditions. In addition, every piece of content had to include specific keywords to satisfy both brand and legal requirements. The involvement of multiple languages further complicated the process, as each language required unique rules and precise translations.
The manual approach began to slow down the operation, posing a risk of missed publishing deadlines and increased potential for human error. An automated solution became imperative to maintain or improve quality while scaling to meet the growing demand.
