Modernizing a Beauty E-commerce Platform: Driving Conversion and Efficiency

girl with tech and cosmetics

Value Delivered

+76%

higher conversion rate through more buyers

+32%

faster product & checkout pages (1.2s) leading to more conversions

+38%

fewer stock outs, improving their inventory management

INDUSTRY

E-commerce

PROJECT DURATION

2 years, ongoing

LOCATION

Germany

CLUTCH REVIEW

5

Client Bio

The client is an international beauty and cosmetics brand, founded in 1963, operating global distribution channels alongside in-house manufacturing facilities in Beilngries and Steinach. The brand is recognized for premium skincare, hair care, and decorative cosmetics built on thorough R&D, sustainable sourcing, and a commitment to clean, effective formulations. With a presence in channels, direct-to-consumer e‑commerce complemented by key retail partnerships, it serves millions of customers annually. The company places high emphasis on personalized experiences, innovation, and data-driven decision-making to anticipate trends and meet evolving consumer needs

Situation

The client’s legacy Magento-based e-commerce platform was struggling to keep pace with growth and competitive pressures in the beauty and cosmetics market. Specific pain points included:

  • Limited Scalability: The monolithic Magento setup could not handle traffic spikes or increased user interactions, resulting in degraded performance.
  • Low Conversion Rates: Slow page loads (3.8 s) and an outdated interface led to high bounce rates and underperforming conversion (2.1%, below industry benchmarks).
  • Inefficient Inventory Management: Manual processes and poor synchronization caused frequent stock-outs and overstock situations, impacting both marketing promises and holding costs.
  • Competitive Pressure: To remain a market leader, the client needed a robust, flexible platform that could support rapid feature rollouts and personalization.

Solution

Intertec delivered a modern, scalable e-commerce platform featuring:

  • Microservices-Based Architecture: Decoupled services for catalog, user management, payments, and inventory, enabling independent scaling and faster feature updates.
  • AWS Cloud Infrastructure: A fully managed cloud environment with auto-scaling compute, secure data storage, and a global CDN to ensure high availability and low latency.
  • Fast, Faceted Search & AI Recommendations: Elasticsearch–powered product search and machine-learning–driven “Recommended for You” modules to boost engagement and average order value.
  • Real-Time Inventory Management: An event-driven inventory microservice that synchronizes stock levels across warehouse, storefront, and marketplaces, reducing stock-outs and overstock.
  • Responsive, Mobile-First UI: A Vue/Nuxt.js frontend with server-side rendering (SSR) for faster page loads and a seamless shopping experience on any device.
  • Advanced Security & Compliance: End-to-end encryption, secure API gateways, and continuous monitoring to meet PCI DSS standards and protect customer data.

Impact

Intertec’s e-commerce modernization services helped the client transform performance, reduce operational inefficiencies, and elevate customer satisfaction.   

  • Faster time-to-market for new features
    With a modular, microservices-based architecture and CI/CD pipelines in place, the client can now roll out promotions, UX enhancements, and integrations more quickly, staying ahead of competitor offerings.
  • Greater operational efficiency for the IT team
    Automated deployments, streamlined infrastructure management on AWS, and clear service boundaries reduced manual overhead and troubleshooting time, allowing the team to focus on strategic initiatives rather than firefighting.
  • Improved scalability and resilience during peak periods
    The cloud-native setup auto-scales under load-handling seasonal spikes or marketing campaigns without performance degradation, and ensures higher uptime, protecting revenue during critical sales events.
  • Enhanced security posture and compliance readiness
    Built-in monitoring, encryption, and secure APIs reduced operational risk and simplified audits, giving stakeholders confidence in data protection and regulatory compliance.
  • Deeper data insights enabling smarter decisions
    Centralized logging, analytics integration, and real-time data flows let the business track customer behavior, inventory trends, and campaign performance more effectively, fueling continuous optimization.
  • Elevated customer satisfaction and loyalty
    Beyond faster pages and reliable inventory, the cohesive, personalized shopping experience fosters positive brand perception, encouraging repeat purchases and word-of-mouth referrals.
  • Reduced total cost of ownership (TCO)
    By shifting to managed cloud services and eliminating legacy overhead, the client lowered infrastructure and maintenance costs over time, freeing budget for innovation projects.
  • Future-proof platform for emerging technologies
    The flexible, API-driven foundation makes it easier to adopt new capabilities (e.g., AR try-on, advanced personalization engines) without major rework, supporting long-term digital strategy.

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