Situation
The client’s legacy Magento-based e-commerce platform was struggling to keep pace with growth and competitive pressures in the beauty and cosmetics market. Specific pain points included:
- Limited Scalability: The monolithic Magento setup could not handle traffic spikes or increased user interactions, resulting in degraded performance.
- Low Conversion Rates: Slow page loads (3.8 s) and an outdated interface led to high bounce rates and underperforming conversion (2.1%, below industry benchmarks).
- Inefficient Inventory Management: Manual processes and poor synchronization caused frequent stock-outs and overstock situations, impacting both marketing promises and holding costs.
- Competitive Pressure: To remain a market leader, the client needed a robust, flexible platform that could support rapid feature rollouts and personalization.
