Trusted by leading businesses worldwide
More accurate and reliable metadata extraction led to more consistent analytics and reporting
Reduction of manual review, due to new process minimizing time spent on manual data sorting and review
Reduction in operational costs, due to automation of the extraction and classification process
E-commerce
10 years
Worldwide
5
An e-commerce platform needed to serve customers around the globe with accurate, localized content. But each department had its own system for translating product descriptions, support articles, and marketing materials. This patchwork approach led to inconsistencies and made it hard to maintain a single, unified brand message.
The client operates in a highly competitive e-commerce landscape, partnering with multiple brands and affiliates to deliver promotions and discounts to customers. Their platform receives numerous offers in different text formats, some are well-structured, while others lack critical details or come in multiple languages. As a result, determining which offers merited attention was a time-consuming task.
Because the volume of incoming offers was so high, the client’s internal teams often struggled to keep up. They spent a lot of time manually reviewing each offer to ensure it met specific standards. Inconsistent formats and missing details led to slow turnaround times, sometimes causing promising opportunities to be delayed or overlooked.
The client’s primary goal was to speed up and improve the accuracy of this process. They wanted an automated system that could parse incoming text, identify key pieces of information, and rank offers based on quality and relevance. By doing so, they hoped to reduce manual work, minimize errors, and free up resources for more strategic tasks.
Intertec partnered with the client to develop a service for metadata extraction of voucher content, a robust solution for analyzing incoming offers. Our approach involved several steps to ensure the solution fit seamlessly into the client’s workflow:
Trusted by leading businesses worldwide