Situation
The client faced challenges with its existing content management system (CMS), including fragmented content, complex navigation, integration issues, and inefficient workflows. These challenges hindered operational efficiency and impacted content quality, consistency, and employee morale. With only a two-month window to deploy a fully functional replacement CMS, the organization needed a rapid, yet robust solution.
- Content Fragmentation: Content was scattered across multiple platforms and storage locations, making it difficult to track, update, and manage efficiently.
- No Navigation: There was no unified CMS, which led to inefficiency and frequent errors.
- Integration Issues: Manual effort was required to introduce new content types, increasing time and error rates.
- Inefficient Workflow: Longer content management times delayed publications, affecting market relevance.
